Lola + The Boys

Bold Style for Big Personalities

Lola + The Boys is Chicago-born kidswear that celebrates the full magic, joy and occasional dramatic entrance of childhood. Founded by Irina Ovrustky and inspired by her own three children, the brand brings color, shimmer, playful details and confidence-building style to everyday clothes. Think fun dresses, cozy sets, standout layers and shoes that are anything but boring.

Pick the Piece That Feels Like Them

This is a collection for kids who know what they like, whether that means rainbow everything, a fuzzy matching set or a jacket with just enough sparkle. For a special occasion, start with a dress or an outfit set that makes them feel terrific the minute it goes on. For everyday wear, choose an easy top, bottom or layer that still gives their outfit a little extra personality.

Check the product page for current sizing and fabric details, especially for structured jackets, special-occasion dresses and shoes. If you are choosing a gift, let their favorite color, animal or “I want to wear that every day” vibe guide you.

Clothes Worth Getting Excited About

Lola + The Boys makes getting dressed feel like part of the fun. Explore more kids’ dresses and skirts for party plans, picture days and any ordinary day that could use a little more shine.