1+ in the Family

Everyday Baby Style, Softly Done

1+ in the Family creates beautifully understated clothing for babies in their earliest, coziest years. Designed by Barcelona-based designer and mom Gemma Mases, the brand pairs refined details with easy-wearing comfort for days full of naps, cuddles, milestones and the occasional spit-up situation.

What Can I Find in This Collection?

Explore baby apparel with a timeless, thoughtfully dressed feel. The collection includes soft pieces and special layers that are lovely for everyday wear, family photos, holidays and occasions when you want a little extra polish without sacrificing comfort.

How Do I Choose the Right Size?

Start with your baby’s current size and consider how you plan to use the piece. A more fitted style can be especially sweet for a special occasion, while a little room to grow is helpful for everyday dressing and layering. Check each product page for available sizes, fit details and fabric information before choosing.

Made for Meaningful Little Moments

These are the kinds of pieces that work beautifully for a baby shower gift, a coming-home outfit, a first family photo or simply a day when getting dressed feels like a tiny celebration. Pair a favorite piece with a cozy blanket or a storybook, then take all the pictures. You will be glad you did.

Shop more soft, stylish essentials in our baby apparel collection.