Arts + Crafts

Arts + Crafts
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Dolls
Imaginative Play

Imaginative Play
thick squiggly lines on a white background in shades of green and pink

Food + Cooking Toys
Wavy pattern of green, beige, and brown shapes on a white background

Plush Toys

Create + Pretend

Imaginations, start your engines! Shop pretend-play toys, dolls, costumes, art supplies, and creative activities for kids with big ideas and even bigger stories.
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1135 products
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Cotton Twist
You and Me Bracelet Gift Kit by Cotton Twist
$16.16

2 reviews
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Ostheimer Wooden Toys
Goat Male by Ostheimer Wooden Toys
$32.00

1 review
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Ostheimer Wooden Toys
Red Deer Stag by Ostheimer Wooden Toys
$38.00

1 review
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Ostheimer Wooden Toys
Wolf Running by Ostheimer Wooden Toys
$30.00

1 review
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Ostheimer Wooden Toys
Red Deer Eating by Ostheimer Wooden Toys
$24.00

1 review
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Ostheimer Wooden Toys
Sea Lion Resting by Ostheimer Wooden Toys
$26.00

1 review
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Ostheimer Wooden Toys
Sea Lion Small by Ostheimer Wooden Toys
$16.50

1 review
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Cotton Twist
Make Your Own Superhero Mask Kit by Cotton Twist
$5.50

2 reviews
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Cotton Twist
Jumbo Watercolour Pencil Tin - Bright Mix by Cotton Twist
$16.16

2 reviews
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Coco Village
Wooden Doll House Master Bedroom Furniture and Accessories - 9 Pieces by Coco Village
$39.99

4 reviews
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Coco Village
Wooden Doll House Outdoor Furniture and Accessories - 8 Pieces by Coco Village
$39.99

4 reviews
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Cotton Twist
Make Your Own Friendship Bracelet Kit by Cotton Twist
$5.80

2 reviews
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Airfort
The Original AirFort - Royal Castle
$59.99
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Piggy Paint
Nail Polish Set - Unicorn Fairy by Piggy Paint
$17.00
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Piggy Paint
Nail Polish Set - Swirls and Twirls by Piggy Paint
$22.50
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Tattly
Rainbow Tattoo Tiny Tin - 10 Temporary Tattoos by Tattly
$15.00
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Manhattan Toy
Forest Tales Baking Set by Manhattan Toy
$60.00

17 reviews
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Safari Ltd
TOOB by Safari Ltd
$14.99
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Miniland
Knitted Doll Outfit 15" - Romper & Bonnet by Miniland
$28.98

2 reviews
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Miniland
Knitted Doll Outfit 8 1/4" - Dress & Headband by Miniland
$24.98

2 reviews
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Miniland
Knitted Doll Outfit 8 1/4" - Sweater & Trousers by Miniland
$24.98

2 reviews
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Plan Toys
Bedroom - Orchard by Plan Toys
$30.00

4 reviews
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Maileg
Teddy Baby by Maileg
$22.00

32 reviews
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Mr. Boddington
Ask Me About My Grandchild Pin by Mr. Boddington's Studio
$20.00

1 review
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Schylling
Metal Potholder Loom by Schylling
$19.99

16 reviews
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Tender Leaf Toys
Bear Tales Wooden Toy Set by Tender Leaf Toys
$17.99

13 reviews
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Copernicus Toys
Instant Blizzard by Copernicus Toys
$7.00

1 review
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OOLY
2 of a Kind Double Ended Colored Pencils by OOLY
$12.95

3 reviews
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OOLY
Stamp-A-Doodle Double-Ended Markers - Set of 12 by OOLY
$18.95

3 reviews
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Cotton Twist
Wildflower Meadow Bracelet Making Kit by Cotton Twist
$26.50

2 reviews
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Cotton Twist
Rainbow Bracelet Gift Kit by Cotton Twist
$10.00

2 reviews
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Airfort
The Original AirFort - Constellation
$59.99
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Tender Leaf Toys
Wooden Animal Macarons by Tender Leaf Toys
$17.99

13 reviews
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Noodoll
Wooden Playset - Ricetown by Noodoll
$60.00
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Jellycat
Amuseables Birthday Cake by Jellycat
$38.00

902 reviews
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Maileg
Beach Mouse - Surfer Big Brother by Maileg
$46.00

32 reviews
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Jellycat
Amuseables Moon - Medium/Large by Jellycat
$33.00

902 reviews
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Dinkum Dolls
Cozy Dinkum Doll - Mousy Pickle by Dinkum Dolls
$43.00

13 reviews
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Maileg
Thermos and Cups - Mint by Maileg
$26.00

32 reviews
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Tender Leaf Toys
Fruity Basket by Tender Leaf Toys
$29.99

13 reviews
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Larissa Loden
Boobies Pin by Larissa Loden
$14.00
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Larissa Loden
Mama Earrings - Sterling Silver by Larissa Loden
$78.00
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Tender Leaf Toys
Breakfast Toaster Set by Tender Leaf Toys
$44.99

13 reviews
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Tender Leaf Toys
Wicker Shopping Basket by Tender Leaf Toys
$49.99

13 reviews
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Tender Leaf Toys
Charcuterie Basket by Tender Leaf Toys
$29.99

13 reviews
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Tender Leaf Toys
Rosewood Cottage by Tender Leaf Toys
$115.99

13 reviews
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Tender Leaf Toys
Tender Leaf Farm by Tender Leaf Toys
$115.99

13 reviews
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Miniland
Gender Neutral Shoes 15" by Miniland
$15.98

2 reviews
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Carefree Highway MKT
Pineapple Crayon Box Set - Aloha Hawaii Tropical by Carefree Highway MKT
$8.00
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Jellycat
Amuseables Sun - Medium by Jellycat
$35.00

902 reviews
More About Create + Pretend

One minute they're running a restaurant, the next they're building a castle or making a masterpiece for the fridge. Find imaginative playsets, dress-up accessories, stickers, activity kits, modeling dough, and hands-on art projects that let kids make up the rules as they go. Explore creative toys from Maileg, Pipsticks, KiwiCo, Sarah's Silks, and Earth Grown KidDoughs, with fun options for toddlers, preschoolers, and older kids. These open-ended play favorites encourage storytelling, problem-solving, fine motor skills, and plenty of independent thinking. Just be ready for a very detailed explanation of what's happening in their imaginary world.